YouTube changed the zeitgeist of labels-as-kingmakers for music by leveraging the internet by creating a more egalitarian system for musicians finding their fans through organic reach in the early 2010s. Recently, a more interactive paradigm emerged with the likes of “music streamers” such as LoFi girl and live chat, but has quickly hit a brick wall due to the limitation of the platform.
While some may argue that the limitation is the appeal, the successes of various metaverse platforms show that the economics show otherwise.
Rough calculation shows $0.017 per user hour, with super stickers being the biggest revenue driver. This is an order of magnitude lower than Fortnite’s $0.18 per user hour (How much can you make), and even more interesting we can see an overlap of the largest revenue driver — super stickers, aka virtual goods. Video is hitting a wall as a platform and more interactive platforms are outpacing it. This is further evidenced with LoFi girl themselves recent partnership with Fortnite.
If you’re with me so far, you might be now thinking that if Fortnite has their finger on the pulse of the entertainment trends, why won’t they dominate? Epic certainly has the chops and the funds, but this business aspect is the same as the graveyard of music metaverses of yore. A quick google for VR music metaverses will give you names you want, but the main pitfalls is large performer deals, expensive productions, bespoke experiences. This is not the music YouTube of the Virtual Worlds, this is new look, same great kingmaking. There are also tech advances they are currently struggling to adopt due to legacy infrastructure, see: Massive 250+ user rooms. In order to compete with DigitRaver…they’d have to make DigitRaver, not retrofit a video game.
Welcome
We’re thrilled that you want to be part of this project.
We welcome all to apply, but will select based on genre fit and following size.
Without headcount there’s no revenue to share with you, and with a style mismatch, well it just won’t mix.
That said, if you don’t have a following, apply anyway. The platform’s not zero-sum, and history shows that talent is not always rewarded with an audience.
As much as we can, we want to help up and coming musicians.
`Watch For Musicians Video`
Fill out the form, which includes your YouTube channel and preferred set times:
`Fill out form`
https://forms.gle/guAnRLB9ppC1Gf2aA
and then give us the URL of your avatar to include in the set.
Make sure your YouTube stream is allowed to be embeddable. Without it your set will not play.
We also have billboards that are free to use. There’s a main horizontal 16:9 billboard, and two smaller ones, vertical and horizontal. If you would like to brand your set, please set us high res images you would like to use.
In the near future, a cool company may advertise on the set via one of them, from which you’ll also accrue commission on.
You will receive a custom “deep” link that will lead visitors directly to your set, when it occurs. Post it on your channel!
This link will prompt the user (when accessed on mobile) to either install the app, or, if installed, take them to the stage where your set occurs.
You can also access the `public line-up calendar` which will list the set for your day(s) that others can add notifications for.
While there will be cross-pollination of other ravers that are not directly inbound from you, the best way to funnel your listeners is to lead them to the platform yourself.
Your fans are there because of you, so be there with them. The performers see only one instance of a room (250 users), but instances thereafter will see you, but you won’t see them. They can also take virtual selfies with you, so be on the lookout for social media. Your blurbs and blasts are free, but theirs are (mostly, there is a rewards system) not. Humans mirror behaviour, and this is the exact behaviour that we want to elicit.
When you login with your whitelisted account, you cannot participate as a raver. Your chosen avatar will load only when your set begins.
When you’re logged in with your performer email, you have access to a realtime dashboard. If you read our business model metaphor that we are a club with rev-share, only the drinks are virtual, and with perfect attribution, this is actually less granular than the system. The ticks on your set are not purchases, they are usages of blurbs, blasts, and private rooms. In order to encourage repeat usage, we reward users with some virtual goods. Virtual goods are also sold at discount in large quantities. Long story short, virtual goods will result in different payments.
At the end of the calendar month, we pay performers via paypal if the total sum earned is over $3. We are a new platform, and don’t expect the first few months to be very profitable. You are making an investment in the platform as you will be one of the few and thus hold a disproportionate share of attention as it grows. For further analysis, please see Why join now, and How much can you make.
The music industry is currently lame, so lets change it together by changing the business model.